Reading Festival, UK

A sign for Reading Festival, the world’s oldest popular music festival. It’s happening since 1989.

This sign was 4 meters long by 1.5 meters tall. The design needed to be rough, funky and groovy. The colours were the same as the festival branding, bright yellow, black and red.

In the first picture, you see me giving the last bit of love to the sign. I was making sure it was clean and dust free. In the second picture, you see a close-up of the S. I love the 3D effect and contrast of red.